Road users urged to stay alert

Road users urged to stay alert

As we enjoy the longer, lighter days, we’re reminding all road users to stay alert — especially early in the morning and later in the evening. These are high‑risk times for wildlife activity and with much of our area being rural, the chances of encountering animals on the road increase significantly.

Many animals, including deer, badgers, and foxes, follow natural daylight patterns, meaning they cross roads oblivious to our patterns or rush hour traffic.

Up to 74,000 deer are involved in collisions on UK roads each year.

More than 400 vehicle occupants are injured annually in deer‑related incidents.

Deer collisions can cause serious vehicle damage due to their size.

How to reduce your risk

Look for warning signs near woodland, parkland, and rural stretches.

Slow down in high‑risk areas.

If you see one deer, expect more — they often travel in groups.

Avoid swerving sharply; brake firmly while keeping control of your vehicle, be aware of other traffic around you.

Hitting an animal can be extremely upsetting but it’s important to handle to situation correctly.

Click on the link below from the AA to find out your responsibilities following a collision;

Deer collisions, what to do, and the law | The AA

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