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I wanted to provide you with an update regarding Fraud, which people around your area have highlighted as an issue of concern on the priority survey. Fake Labubu Dolls Warning
Bromley Trading Standards is warning residents and businesses about dangerous counterfeit Labubu dolls, with advice to avoid buying/selling these fake dolls and to report concerns to Trading Standards.
These dolls are an imitation of the popular Pop Mart collectibles, but these fake dolls have been found to pose serious safety risks, especially to children. Following basic safety checks on dolls obtained from a local retailer, Trading Standards officers discovered:
🧸 Fur pulled out easily, posing a risk of ingestion
🧵 Stuffing exposed when heads were detached with minimal effort
🧩 Small parts (hands, feet, ring clip, eyes) detached easily — a choking hazard
🧪 One doll emitted a strong chemical smell
⚠️ No manufacturer details and fake UKCA/CE markings on packaging
How to spot a fake
Be cautious of the following signs of a fake Labubu doll:
Poor stitching or low-quality materials
Packaging that looks cheap or unofficial
Missing or suspicious safety markings
No clear manufacturer or importer information
Prices that seem too good to be true
Sellers with no traceable contact details — especially online
If you’ve bought a suspicious doll:
Stop children from using it immediately
Report it to Citizens Advice Consumer Service on 0808 223 1133
Seek advice if you’re unsure about the product’s safety
If you are a business and suspect that dolls you have in stock are unsafe, please do not sell them but contact Trading Standards immediately.
Report, advice, and information
Contact Citizens Advice for help and advice and to report suspicious dolls that you have purchased on 0808 223 1133 or on the Citizens Advice website
www.citizensadvice.org.uk
Report concerns to Trading Standards at trading.standards@bromley.gov.uk
Visit the council website for a retailer and wholesaler guide to toys
https://www.bromley.gov.uk/leaflet/122603/6/402/ch
The Chartered Trading Standards Institute created an article on dangerous fake Labubu dolls which is available to read on their website
https://www.tradingstandards.uk/news-policy-campaigns/news-room/2025/ctsi-issues-warning-about-dangerous-fake-labubu-dolls-flooding-uk-market/
Bromley Trading Standards
To keep up with the latest scam alerts and warnings from Bromley Trading Standards sign up on www.bromley.gov.uk/ScamAlertSignUpForm.
Bromley Trading Standards also run a fair-trader directory to help you find a safe, reliable trader that you can trust. Visit www.bromley.gov.uk/tradingstandardschecked to learn more.
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Registered Address: Bromley Council, Civic Centre, Churchill Court, 2 Westmoreland Road, Bromley, BR1 1AS
 Fraud can affect anyone within the community, so we want to make sure you have the tools and knowledge to protect yourself from it. It comes in many different forms and across varying channels, whether that's through emails, phone calls or in person encounters. Some adults may be even more vulnerable to fraud or financial abuse, but it is something that everyone can be at risk of. If you’re concerned about someone you know, please contact your local social services and ask for Adult Social Care. Please see a few resources below to protect you and others from potential fraudsters: For more information and help and to report fraud, go to Action Fraud, the UK’s national fraud and cybercrime reporting centre. Lastly, if you think you’ve uncovered a scam, been targeted by a scam or fallen victim to fraudsters, please contact 101 or Action Fraud on 0300 123 2040 or online at Action Fraud. We are working on our brand-new strategy for how we police London and we want your help. Our New Met for London: Phase 2 strategy will guide how we deliver on behalf of Londoners over the next three years. | 
